Dario Rossini    

Founder and visionary leader, Dario is the driving force of the company. He likes to keep himself busy by participating in new technology development, marketing and customer experience strategies.

Ionela Ungureanu  
Financial director

Thanks to her international experience, Ionela helps to understand the figures and improve them. She is determined to be successful by putting her professional skills at the service of the company to help its progress.

Le Kim Hong   
Production manager

Kim is an iconic person, one who can boast of loving their job. She oversees over 30 operators and is involved in research and development.

Andrei Amarandei   
Human resources

Andrei loves to face challenges. Thanks to his many years of experience as a personnel manager, Andrei has contributed to the current success of the company.

Victor Gonzalez   
Director for Spain

From Barcelona, ​​our agent has made his mark all over Spain, sharing his knowledge and skills. He is a master in his domain and always ready to offer advice and support.

Exella is a company present today in Europe and Asia, for the production with unconventional technologies of metal components for eyewear, goldsmithing, micromechanics, electronics, watches, musical instruments, model making, fashion and design accessories.

Born in Italy from a research project in 1987 with the porpose since the beginning to develop alternative solutions, to produce small metal parts even in very limited quantities and with extremely low cost for molds or production start-up.

Today the group has 120 employees distributed in 4 offices in Europe and 2 in Asia.


The project was born in 1987, with a small laboratory in Italy, in the province of Lucca. In 1990 the first production plant already had over 40 employees and an average production of 10,000 semi-finished products per day.

Pilot projects were started in 1997 in South Korea (closed the following year), in China and in Romania. In 1998 the production site was inaugurated in China, in the Jinshan District of Shanghai and the following year the factory in Romania, in Cluj Napoca.

Sales offices have been operating since 2008 in Italy in Padua, in France in Paris and in Spain in Barcelona.

In 2019 a pilot unit was opened in Vietnam, in Ho Chi Ming, while 2021 sees the inauguration of the new plant in Romania in Cluj Napoca.


The main technologies developed are chemical photoetching, lost wax casting, electroforming and cataphoresis, assisted by rapid prototyping systems in stereolithography.

Substantially different production systems, but with in common the possibility of replicating complicated metal components even in small series, without expensive investments or long waiting times.

Since the beginning, the company has paid particular attention to environmental impact issues, from recycling to the biodegradability of raw materials to packaging.


Each production batch, even a small one, follows a precise supply chain and the composition and origin of the raw material can always be certified, as well as the absence of heavy metals, solvents or protective oils.

The new plant for the European market, in Romania, is obtaining the ISO 9001 certifications for quality management, ISO / IEC 27001 for the information security management system, ISO 14001 for the environmental management system.